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Apple Inc AAPL Stock Quote

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Last close prices updated as of Jun 09, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 180.96
  • Sector Technology
  • Industry Consumer Electronics
  • Investment Style Large Growth
  • Day Range 180.63  –  182.23
  • Year Range 124.17  –  184.95
  • Market Cap 2.8463 Tril
  • Volume / Avg 48.9 Mil /  59.6 Mil
  • Price / Sales 7.54
  • Price / Book 45.79
  • Forward Div Yield 0.53%
  • Trailing Div Yield 0.51%

Morningstar‘s Stock Analysis AAPL

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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Capital Allocation


Apple: Vision Pro Points to the Future of AR, but Won’t Displace the iPhone Just Yet

Brian Colello Sector Director

Analyst Note

| Brian Colello |

As expected, Apple’s Worldwide Developers Conference keynote was highlighted by Apple Vision Pro, the company’s augmented reality headset expected to arrive in early 2024. We maintain our $150 fair value estimate for Apple, as we don’t envision the company selling enough units of these devices to move the needle on its massive valuation, which is still dominated by the far more pervasive iPhone.

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Key Statistics AAPL

Company Profile AAPL

Business Description

Apple designs a wide variety of consumer electronic devices, including smartphones (iPhone), tablets (iPad), PCs (Mac), smartwatches (Apple Watch), and AirPods, among others. In addition, Apple offers its customers a variety of services such as Apple Music, iCloud, Apple Care, Apple TV+, Apple Arcade, Apple Fitness, Apple Card, and Apple Pay, among others. Apple's products include internally developed software and semiconductors, and the firm is well known for its integration of hardware, software, semiconductors, and services. Apple's products are distributed online as well as through company-owned stores and third-party retailers.

One Apple Park Way
Cupertino, CA, 95014
Industry Consumer Electronics
Employees 164,000

Related Articles AAPL

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of AAPL’s competitive advantage.

Apple Inc


Alphabet Inc Class A


HP Inc


Microsoft Corp

+$0.39 (0.22%) +$0.09 (0.07%) −$0.24 (0.80%) +$1.53 (0.47%)
Market Cap
2.85 Tril1.55 Tril29.38 Bil2.43 Tril
Consumer Electronics Internet Content & Information Computer Hardware Software - Infrastructure
Communication Services

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Apple Inc Stock

Yes. AAPL has a forward dividend yield of 0.53%. See AAPL’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

AAPL’s market cap is 2.85 Tril.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

AAPL’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

AAPL’s price/sales is 7.54.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

AAPL’s price/forward earnings is 30.67.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

AAPL’s price/book is 46.06.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See AAPL’s valuation ratios compared to the Market Index.

AAPL’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare AAPL’s historical performance against its industry peers and the overall market.